As a therapy practice, you are always on the lookout for new avenues and opportunities to reach potential clients. In a year that has had no shortage of crises, the need for quality, experienced mental health experts is at an all time high. The clients are out there, but is your practice equipped to reach them?
If you are ready to boost your clientele, the tried and true methods of outreach may not be cutting it. For consumers who are becoming increasingly comfortable with online shopping, there are few reasons for an individual to seek out a service themselves. Instead, they rely on the client-focused marketing of other companies to simply arrive on their device screens. This means that if you aren’t actively putting in the time and effort to market yourself to potential clients, you may be missing out on some of your most valuable customers.
To ensure that your therapy practice is reaching clients, here are five tips for supercharging your reach and potential right now.
1. Build An Ideal Client Avatar
Here’s a question: Do you really know your ideal client? With marketing becoming increasingly competitive, it is important to know that every dollar you spend reaching potential clients is being used to its full potential.
One of the best ways to gain a better understanding of the type of client you really want to invest in reaching is to create a “client avatar”. An avatar will offer a baseline makeup of the client that your practice is most equipped to help. From demographic data to the types of services you offer, this avatar will aid you in building a strategic marketing plan that reaches quality candidates faster.
2. Fine Tune Your Brand
Is your brand in need of a makeover? If you are noticing that your new client traffic has been slowing down, it may be time for you to inject a shot of brand management into your practice! From graphic design updates to adding new marketing and outreach tools, giving your brand a tune-up can help generate a new buzz and remind those in your market that you are open for business.
3. Take Advantage Of Social Media
When it comes to consumer behavior, online social media has become the place where people learn about companies, interact with businesses, and partner with organizations. Make sure that your therapy practice is up to date on the latest social media channels, and that you are using social media ads to their full potential.
4. Get Listed In Therapy Directories
Similarly to social media, online directories are a great way to build brand awareness and reach clients. By signing up with a variety of online therapy and counseling directories, you can ensure that your name and brand is splashed across the web. This will help your website and social media channels pop up on various search engines, particularly when users are searching for terms related to your practice.
5. Bring Your Website Up To Speed
Finally, while the online world is moving at a breakneck speed, the tried-and-true website is still one of the best ways to help potential clients reach you! While you may have a working website, it is vital that you invest in bringing the functionality of your site up to speed.
Consider updating the look and feel of your site, and include engaging content that draws visitors to your services and products. Make sure that the site is responsive, as more people than ever are searching sites on their mobile devices.
A powerful website will help your brand grow both its recognition and online reputation in ways that few other marketing avenues can!
Boost Your Potential With An Expert Team
Are you ready to supercharge your therapy practice’s potential for the new year? There is no better time than now to get started taking the steps that will help your practice reach new clients and help provide lifesaving treatment to those in need. As a mental health professional, the services that you offer can be life-changing – if only those in need can find you!
If you are ready to boost your brand and take your firm’s reach to the next level, contact the team at Jumpfire Creative today. At Jumpfire Creative, our team of trained and experienced marketing professionals is uniquely talented at helping create dynamic marketing strategies and solutions for therapy and counseling practices.
To learn more about these and other digital marketing services, contact our team today.