As the world spends more and more of its time scrolling on devices to keep up with everything and everyone, there’s a truth to be learned: Social media is here, and it’s here to stay.
If you’ve spent any time on the internet in the past several years, you have likely noticed that consumers are making almost all of their purchasing decisions based on the content that they find on social media channels.
Be it influencer-based sponsored content or strategic social media-targeted marketing, nearly every industry tries to reach the ever-growing online customer base before their competitors. Unlike previous decades, in today’s digital market, you can’t wait for them to visit you on their own – you need to meet them where they are hanging out right now! According to Emarketer, 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers use social media to interact with companies online.
As a therapy practice, this means that while you could simply wait for a potential client to stumble upon your website or storefront, you are likely missing out on a far greater piece of the clientele pie if you aren’t reaching out through targeted online paid advertisement. One of the most effective ways to reach a big batch of consumers is through targeted Facebook paid advertising.
Why You Should Be Investing In Facebook Advertising
With a limited marketing budget, you are likely looking to utilize your marketing funds that actually bring valuable potential clients to your practice. By taking advantage of targeted online paid advertising that utilizes search algorithms to reach only the best consumers, Facebook Ads can boost your marketing ROI fast. Here are some of the top reasons that therapy practices are choosing Facebook Ads to promote their services to clients in their region.
Facebook Ads Allow You To Promote Your Business To Prime Candidates
Facebook Ad algorithms allow you to select specific criteria by which to target your advertising. Rather than simply blasting your company’s name and services to a population that isn’t interested in what you have to offer, reach individuals who have actively searched for therapy services using advanced tracking methods.
Through targeted advertising and time-based marketing, your Facebook Ads become another sales marketing funnel – moving potential customers toward your practice’s page or website by taking advantage of online marketing algorithms.
Facebook Ads Will Boost Your SEO
As you develop your website, you have likely invested in methods to boost your SEO – and help your therapy services reach the top of the search engine charts. Did you know that companies that utilize Facebook Ads can see their SEO boost as well? As social media becomes a leading means of digital communication, search engines are adapting their algorithms to search for sites that are using social media advertising.
Increase Your Practice’s Online Brand Recognition
Just as you keep your website and social media channels full of engaging, helpful content that your followers enjoy consuming, well-built digital advertising can boost your therapy practice’s brand reputation and recognition. This will increase the possibility that someone who sees your Facebook Ad online will click through and learn more about your company – even if they aren’t looking for services at that particular moment.
When the need arises, someone who needs counseling services will remember that Facebook Ad that they once saw online and come back to learn more!
Take Advantage Of Facebook Paid Advertising With The Experts
Are you ready to bring the power of social media ads to your therapy practice? Taking advantage of Facebook paid advertising is one of the most vital steps you can take right now to help your brand build a larger reach, increase website traffic, and bring more potential clients into your sales funnel!
At Jumpfire Creative, our team of trained and experienced social media advertising experts is ready to help you create and deploy social media advertising that ensures you reach the most valuable clients and boost your brand’s recognition in your demographic.
To learn more about these and other digital marketing services, contact our team today. As experienced digital marketing experts, we have years of experience helping therapy and counseling practices increase their potential with strategic marketing solutions tailored to their unique needs. Reach out today to get started!