Getting Backlinks to Your Therapy Site
Google boasts well over 200 ranking factors, with backlinks being one of the most important ones. That’s an undeniable fact, and the earlier you accept it, the better. So, let’s say your professionally created therapy site is already up and running, and you have procured expertly written content. What next? Well, backlinks could be the missing piece of the puzzle.
With a team of SEO experts from JumpFire Creative, you will definitely get it right, and your site will be up there with some of the best-performers on Google ranking. This gives you seven strategies to help supercharge your SEO strategy like no other. But before that, let’s have a peek at what backlinks are.
Backlinks are external links directing visitors’ attention from one website to another. If you’re running a therapy website, you will certainly want your content to have these links, but more importantly, you need backlinks redirecting visitors to your site. To put it simply, you will need to get other websites to reference your website with backlinks. Your site authority improves when other sites redirect internet users to it.
This results in better visibility, which leads to higher search engine rankings. However, Google doesn’t treat all backlinks equally. Yes, toxic links can do more harm than good to your site. Ideally, healthy backlinks should originate from authoritative sites, which should also be topically relevant. Additionally, they should not be sponsored and ought to be editorially earned.
How to Get Backlinks to Your Therapy Site
Getting backlinks to your site is not brain surgery, especially if you have JumpFire Creative by your side. You won’t find an elites-only club under the sun where link building is taught. If other people can do it without putting much strain on themselves, why not you? Yes, you can do it even better than most people.
To achieve this, you will essentially need to create something worthy of backlinks and find interested parties to link to your web pages. It’s that simple! But where do you start? Well, here are some smart strategies to bank on.
Write Guest Blog Posts
Blogs tend to be many people’s favorite, right? And while writing may not be your thing, or you may be experiencing writers’ block, the fact of the matter is that people love reading blog posts. So, you may need to pull up your socks; what you need is organic traffic to your therapy site, after all. Thankfully, you could task blog writers with the responsibility, and there is a good number of them out there; you shouldn’t be hard-pressed to find one you’ll love.
Back to the gist: writing blogs posts for another website could be a huge SEO booster for your therapy site. The site could be a friend who does complementary stuff with what you do. However, you must be careful about who to approach because some of them may be your direct competitors and won’t like the idea of redirecting traffic to your site.
For instance, as a therapy service provider, you may write for a law firm website: something like “family therapy benefits” could benefit both of you.
Here is the trick: The worst mistake you can ever make is writing about a topic you do not know well. Whoever you’re writing for will need authoritative pieces.
If you’re posting on various sites, ensure that every piece you post is unique- duplicating content is a sin in content writing, and search engines, especially Google, hate that. The content can be similar but not the same.
Be an Information Source for Reporters
Do you know of any reporters who cover topics within your therapy service scope? You will want to reach out to them, as they can be helpful in getting backlinks to your site. One way to do this is by offering to write a weekly column for your local news station.
But don’t just write about anything; it has to be within a topic you understand well. For instance, if you’re offering therapy services, you may want to write about “the importance of physical therapy” or any other topic within the therapy scope.
Additionally, you could respond to a HARO (help a reporter out) prompt. This should be done quickly because many people will be interacting with the same listings.
Link Reclamation/Unlinked Brand Mentions
It is no surprise to find someone mentioning your business online without linking to your website. This usually results from human error. However, this can be a blessing (backlink source) to your therapy business. Link reclamation simply means contacting people who mentioned your company or product without providing a link and asking them to link to your website.
This is a robust yet straightforward backlink strategy that you cannot ignore.
With the right tool (there are many of them online), you will receive a notification every time someone mentions your business or brand online. And while some of them will include a link to your site, some will ignore it. So, rather than sit there and watch an opportunity go, why don’t you send them an email?
Appreciate them for the mention of your post and present your request. The fact that they mentioned your business means they have confidence in what you do, and they won’t hesitate to recommend your therapy services to potential clients.
However, don’t be pushy; just be friendly, and that will be enough. Often, they will be kind enough to link to your website.
Leverage the Power of Outbound Links
This is yet another great way to get site backlinks. Content on your therapy site will probably have links to high-authority sites. This makes the content even more credible and authoritative, which helps win your customers’ confidence. But there is more to outbound links than just that.
If your outbound links are sending out a lot of traffic to other websites, you can reach out to those sites and request a partnership. It is a win-win for both parties when you link to them, and they link to you. Fortunately, most of them will jump at the opportunity.
Do you like asking your clients for testimonials? If the answer is yes, then that great. But testimonials can do more than you think. Well, testimonials may not scale, but they could be helpful in your link diversification because they will always be shouting about how effective your therapy services are.
If your clients have sites related to your business, you could draft a few testimonials and ask them to publish the same on those sites. Most customers will be more than happy to redirect visitors to your site as a credit alongside testimonials. Be sure to know who your real clients are- those satisfied with what you offer.
Apply Skyscraper Technique
Have you heard of Brian Dean? He is the brains behind this backlink technique. Now, if you’re worried about getting backlinks and don’t know which strategy will work for your therapy website, the Skyscraper Technique could be your best bet as it takes content marketing guesswork out of the equation.
It involves building upon an already-proven foundation. Here, you will need to find good content with many links, write a better piece, and promote the piece to websites than linked to the original content. This way, you can build highly effective links that will organically generate traffic to your site, catapulting it (your site) to competitive levels as far as Google ranking is concerned.
However, for this strategy to work to your advantage, you may need to break a sweat- a piece of content must be one of the best, if not the best, readers can ever come across online. From visuals to depth to length, your piece needs to stand out. If you’re not good at creating content, you may need to procure from the best writing services- get your budget ready for this.
Whether it is Google+, Facebook, or any other social media, these platforms can be instrumental in generating backlinks for your therapy website. As a matter of fact, many people have made a lot of bucks out of social media marketing.
The good thing about social media is that you don’t need to hire a marketing expert; you can create and run your own social media account. However, it will reach a point when hiring experts like JumpFire Creative is necessary, especially if you want to create highly-converting social media ads.
Here is how social media backlinks work: You create, say, a Facebook page for your therapy business. This platform will allow you to interact directly with your customers. It will also allow you to share content and promote your business.
With this platform, you will also be able to share content from other websites, and they will most likely return the favor. When you post promotions, products, or updates, your followers may share the post with other people in their networks, creating opportunities for backlinks.
As a therapist, you probably already know that SEO is the most critical aspect of traffic generation from Google and other search engines. However, many people don’t do what they ought to do to get backlinks, which is key to any SEO strategy. That’s where JumpFire Creative comes in. Our SEO experts will do all the heavy lifting of link creation, and your site will get more organic traffic in as short as two months. Try JumpFire Creative Today, and you won’t regret it.