Have you ever wondered how tapping into the world of business blogging can bring your therapist practice onto a whole new level? If so, you’re already smelling the winds of success because blogging is one of the best therapist marketing tools at your disposal. All you need to do is start a blog and keep those posts coming.
If you’re skeptical, a simple google search will paint a glamorous picture of other therapists whose blogs are high-up in search engine rankings. Those therapists regularly make investments to keep their blogs captivating to clients, and it works!
But isn’t starting a blog a time-consuming and arduous process? Not if you partner with JumpFire Creative. At JumpFire Creative, we offer tailored therapist marketing services that enable you to efficiently start a blog, so you can market your private practice successfully.
Launching A Blog Is The Most Effective Therapist Marketing Tip Out There
Starting a blog is a winner as far as therapist marketing strategies go. What’s more, it doesn’t have to be complicated because there’s no need to spend tons of hours writing blogs and setting everything up. To give your blog more marketing power, consider sharing your blog on social media, using compelling and descriptive titles, and building a list of email subscribers. Our services at JumpFire Creative cover all this plus, but let’s look at why starting a blog is well worth it.
Improves Your SEO
SEO is a crucial component of therapist marketing. That’s because when you search engine optimize your blog content, your site becomes more visible and easier to locate via web search. Keyword research will help you determine the kind of content your audience is searching for.
You’re adding more keywords that match your target audience’s search intent with each blog you post. In addition, adding a blog will increase the number of web pages linked to your main therapist site. This will quickly get you noticed by Google, especially if you post regularly and consistently.
Motivates Prospective Clients To Visit Your Site
Blogging can help you attract more potential clients and increase site traffic. If you have a blog and are posting regularly and consistently, Google will recognize each post as a new web page tied to your site. Therefore, each blog post provides an extra opportunity for clients to find you.
Typically, prospective clients start by searching for information, and if your blog covers a wide range of topics, this increases the likelihood that more and more clients will stumble on your site. These clients are interested in your services, so once they discover your site, it’s easier to convert them with the right marketing copy and CTAs.
Builds Trust And Credibility
Many people are in the market for your therapist services. But there’s a lot of competition on the market, so you need a way to stand out from the crowd and stay ahead of other therapists’ websites. It all starts with high-quality blog content — the kind of content that proves you know what you’re talking about.
As a qualified and experienced therapist, you can use your blog to showcase the kind of person you’re and the kind of help your potential clients can expect from you. It’s easy to win people over if you keep being there for them through your blog. You also earn their trust by adding great content on your blog that resonates with them. So, by blogging regularly, you already have a head start because the majority of therapists rarely keep things consistent.
Once your audience figures out that you’re reliable, credible, and authoritative, they will start sending referrals your way and helping you market your business.
Provides Clients With Helpful Information And Resources
Another reason blogging should be part of your therapist marketing strategy is that it’s just one of the many ways you can make a difference in people’s lives. Great blog content has the power to entertain, engage, and enrich. It
provides clients with helpful information and resources that can help convert visitors.
Similarly, it keeps your existing clients connected to you. While it’s normal for clients to take breaks from therapy sessions, blogging will help you keep the connection you have with past clients alive. That way, if they require your services in the future, they won’t hesitate to re-engage because you’ll be top of mind.
Tips For Starting A Blog For Your Therapist Practice
Given what we’ve covered so far, there’s no denying that starting a blog is a highly beneficial therapist marketing strategy. But you may still be thinking easier said than done, right? You may not be looking forward to slogging through all the writing and staring at your computer screen looking for inspiration. Fortunately, we have some tips to make life easier, so keep reading.
Make Sure Your Blog Is Affiliated To Your Website
Chances are, you already have a primary domain name that’s linked to your business. For best results, it’s better to connect your blog to this existing domain instead of registering a new domain for your blog. Fortunately, most website builders like WordPress allow you to have a built-in blog platform.
This feature is handy because it allows you to boost your SEO. As mentioned, once you start writing and posting blog content, you’re increasing the number of pages associated with your site. You’re also increasing the number of keywords on your site, and Google takes this into account when ranking your site.
Registering a new domain for your blog means you’re spreading your efforts thin, while having a built-in blog concentrates your SEO efforts in one place and offers more rewards. It may not seem like much, but it all adds up in the long run because every little bit counts.
Go Niche
When you’re just starting, deciding what to write can be overwhelming. Mental health is a very broad field, and there’s a wide range of mental health problems that people need help with. So, where to start? It’s simple ─ start with what you know. The truth is, there’s some topic that’s your specialty, so focus on that instead of trying to become an expert on every mental health topic.
This allows you to bring a genuine voice to your content. In addition, your personality will easily be reflected in your blog content because you’re writing with confidence. The other thing is, you don’t have to be worried about spending thousands of hours on your blogs because you’re familiar with the topic.
Focus On Offering Value
Before starting a blog, you need to put yourself in your client’s shoes to figure out what would motivate them to visit your blog and keep reading your posts. This prevents you from going off on the wrong tangent and focusing on things that don’t interest potential clients. For instance, as impressive as they are, most clients would get bored if you kept writing about your qualifications and skills.
They want to know how you can benefit them and how your services add value to their lives. So, you should focus on providing your audience with information, tools, and resources that make a positive impact. For instance, depression is a common problem that affects many people. They will greatly appreciate a blog about the common ways to cope with depression.
The trick is to focus on a single problem and bring value to your readers by offering useful tips that help address the issue. Keep your blogs short and bite-sized, so they are easier to assimilate. With this strategy, your potential clients will see the benefits of booking therapy sessions with you, meaning to get the value, you have to offer value first.
Optimize Your Content
Keyword research is one of the key steps to producing SEO-optimized blog posts prominent in Google searches. That means you should devote time to keyword planning and research before writing the actual blog post. SEO even applies to the images you upload with each blog post.
For starters, be sure to use copyright-free images from sites like Unsplash. You should also rename each image and use keywords in the title of the photo and the alt tags. It’s crucial to include keywords in your URL, blog title, meta description, and tags to boost your SEO game further. It goes without saying that keywords should also be sprinkled throughout the content but only if they match the content. Otherwise, you may attract visitors, but they won’t stick around for long, which in turn, might lower your rankings.
Develop A Blogging Schedule And Stick To It
You’ve got to keep your new blogging habit consistent to reap all the fantastic benefits outlined above. Sometimes, it can be overwhelming because you also have other duties and responsibilities you have to juggle. The good news, if starting a blog is too much for you, it’s one of those times where it’s best to leave it to professionals.
More specifically, you can count on JumpFire Creative to help you make this effective marketing therapist tip a reality. We specialize in SEO and content marketing for therapists and mental health professionals, so you’re already in the right place. If you haven’t already started a blog for your private practice, go ahead and apply what you’ve just learned. You can also tap into the full suite of blogging services from JumpFire Creative to get the most out of your blog.
