As a therapy practice, your website is one of your most essential marketing and communications tools. Whether drawing potential clients to convince them of your services or informing your patient audience with new information and engaging content, building and maintaining a high-functioning website may be the most powerful tool in your business toolkit. Website design is as important as all the other parts that make your online profile tick.
While websites have been around since the beginning of the internet, they are one of the few digital communication methods that have not faded. In fact, websites have only become more popular as the online marketplace has grown exponentially.
If you are ready to boost your therapy practice’s ability to reach clients online, then you need to develop a robust and strategic website that promotes your brand and encourages clients to partner with you.
At Jumpfire Creative, we work with therapy and counseling firms directly to help build websites and digital marketing strategies that give them a competitive edge in their field. Here are a few of our top reasons why you need a strong website design!
Web Traffic Competition Has Never Been Higher
The competition for unique website visitors has exploded in the past few years. With the ability to search for therapy services online, firms with well-built, functioning websites will see their brand name reach more clients than their competition.
When it comes to building a strong website that actually works, here are the metrics that you must consider when developing your web presence:
- Unique New Visitors
- Average Length A Visitor Stays On A Page
- Conversion Rates
- Online Sale Rates
An experienced web developer can help you build your website to increase your effectiveness in all of these areas using both on-page content and behind-the-scenes coding. If you truly want to start seeing a boost in your practice’s reach online, a strong website that is equipped to reach clients online is your best bet!
Your Website Design Is Your Digital Storefront
On Digital Main Street, your website is one of the first places that a potential customer or client will see your business. If you are noticing that your website’s traffic or click-through rates are disappointing, it may be time to upgrade your website’s content!
As a therapy practitioner, you know the value of high customer service. If your customers are not responding to your poorly performing website, it’s time to dig in and find out why – and take steps to rebuild your site to operate better.
Take note of any negative responses that clients offer on your marketing. While these critiques may be tough to hear, they can also be a great gift of wisdom to make their experience better!
Consumers Expect A Fast, Responsive Website
With users moving to mobile-only internet usage, websites that were once built primarily for desktop screens are now being reconfigured to operate on cell phones first. This means that responsive sites are being created with scroll-based landing pages rather than multilayered pages.
Studies show that online website visitors are using mobile devices more than 50% of the time, and nearly two of every three minutes of online internet usage comes from cell phones. If you are trying to reach clients searching for therapy services in the moment on their phones, you need to make sure your site is ready to accommodate them!
Slow or poorly responding websites will ensure that few visitors come and stick around long enough to learn more about your practice. A trained and experienced web designer can take your website’s current look and feel and bring it up to your client base’s expectations.
Build A Better Website With Jumpfire Creative
In a world that is in dire need of therapy and counseling services, taking the time to rehab your website often falls to the back of your priority list. However, building and maintaining a powerful website presence is key to ensuring that you continue to bring valuable clients to your practice.
At Jumpfire, we are proud to offer website development services and digital marketing solutions focused on empowering therapists and mental health professionals. With years of experience working with therapy and psychology practices, we know what it takes to help you reach clients in the digital marketplace.
Are you ready to learn more? Contact our team today to learn more about our services and set up a consultation with a team member. We will help you analyze your current web presence for any potential weaknesses and begin building a website that ensures you beat the competition and reach potential clients who are in need.